Thanks for your reply gophert. My initial thinking was that way, but then looking at online resources related to this chip, I was doubtful. Looking at the pin description and design resources on ON semi website, they are always swapped to actual USB pinout. The pin description specifically says + and - in and outs for the IC. Contacted semi and explained them the issue clearly and was told will get back to me after talking to their engineering team. Will followup with them today.