Ah! My misunderstanding.
Pulsar does not have a monopoly, there is also press&peel blue. It is a good product at a fair price. The market and money to be made selling transfer paper is not large. I doubt there is room for more competitors.
I support and promote the product because it is good and I would hate to do without it. (I have no financial interest in the company) As far as I can tell the company is a one man operation. The owner/operator/inventor's name is Frank Miller. I think Frank was the first to come up with a transfer paper that was better then old magazine pages and various non purpose specific papers. In addition to the circuit boards he also has a method for making decals. From what I can tell a good deal of his time is used to create new and improved techinques and products. Frank is a great guy. He answers the Pulsar tech support line phone. I call that service!
When Pulsar paper gets wet the starch coating turns to slime and the toner falls off. You get 100% release in less then a minute. With Pulsar paper the laserprinter is the weakest link as it is for photo etcing.
Digi-Key and Mouser stock the products which allows you to order it along with other electronics components, you do not have to pay an additional shipping charge.
What more could you ask for?