To display an arbitrary name using the Latin Alphabet, you can arrange 35 LED's per letter in a 5 x7 matrix. There are even off the shelf modules that have the 35 LEDs in a single package. Then you enable one column of LEDs, turn on the ones you want and move to the next column. When you get to the end -- you do it all over again -- forever.
If you do this multiplexing fast enough the first column will still have some "brightness" left when you come back to it.