Hi,
The first looks like a typo. That is not the RMS current, and they even made the mistake of writing Erms instead of Irms.
When the coils are arranged as in (b), the current that flows through L1 and L2 is the same as that flowing through L3.
L3 is not a permanent magnet, but it's field polarity changes the same way that the other two coils change. Thus the net field orientations are always the same regardless of the polarity of the current. If L3 was a permanent magnet, then it would move back and forth, but because it is also changing polarity it keeps the same deflection direction.
For one direction of the current we have three magnets:
SN <-- SN <-- NS
for the other direction we have:
NS <-- NS <-- SN
So one coil pulls and the other coil pushes no matter what the polarity is.