Funnily enough, one of the major causes of faults in TV's over the last decade or two has been EEPROM corruption - and this includes Plasma and LCD.
Sharp were one of the main offenders, and even brought out sets that kept three copies of the data, and compared all three - correcting if one was faulty (those sets suffered from EEPROM corruption as well).
I suspect this is why PIC's require the complicated 0x55/0xAA to write to their data EEPROM.