The smart person would say to himself "What else could these suckers use?" There must be a big market out there for snake oil that you can make right at home! How about magic antennas using fractal geometry? Oh? It's been done?
When I was a teenager I remember an old antique "Victorola" with a square cross-section wooden horn in the body of the cabinet, originating from the bottom of the hollow "tone arm". The horn had a little paper sticker on the inside that said "Made of the finest piano and violin sounding board". These marketing schemes have been going on since long before Edison, ergo: "snake oil"