I still remember submitting a design for a consumer product to several asian and american firms for mass-production (I was going to order thousands and distribute myself). It was a wristwatch-type item.
I simply asked all the manufacturers the approximate set-up costs for the item.
All 3 US manufacturers wouldnt consider it, without a HUGE sum of money up front.
the Asian mnanufacturer came up with this pricing (remember, this is for all the set-ups needed for massmanufacturing, as well as a one-off prior to mass manufacturing for me to evaluate).
Programming/ software development- $1500.00
Electronics- $2000.00 ( all circuit board COB design, masking, display, board components)
Case/Crystal-Dont worry about it, we have molds from many past items.
Strap-Dont worry about it, we have Molds from many Past products
Packaging design/development, set up $2000.00.
Approximate cost per unit, including retail packaging, based on 10k units (VERY SHORT RUN) $00.83 per unit.
I got the names of the Asian manufacturer from a friend of mine that works at Addidas, these companies produces electronic products for them.
The funy thing is, a week later I received an email from them, with a picture of a beautiful asian model, wearing the Mock-Up of my product...they had gone ahead and designed and developed the item, in the sheer hopes that I would run with it.
I still get emails from them.
Hell if I had any chutzpah, I would have gone ahead with it, selling them with all the other high priced garbage on TV....I just didnt want a garage full of product, that may/or may not have been sold.