Hey - it looks nice, but I would seriously consider getting a PO Box, or some other kind of mailing address; seeing the contact information as an apartment number would really make me think twice about purchasing from you (look, I know who you are from these forums, but not everybody coming to your site will).
I've been wanting to set up my own shop for a while now (for a specific niche market); but I am trying to do things the "right way" - I already have my trade name/mark, which would allow me to set up shop as a sole proprietor, but that is too risky (have you given thought to this, too?). Ultimately, I need to become an LLC - for that I need to get a PO Box, then work to find someone to act as an agent for the form. Once I get that squared away, then I can really think about opening the shop.
My goal is to limit my personal liability in the event that I sell something that someone hurts themselves with in some manner (oh - I also need to get business insurance), so they can't sue me and cause me to lose my house. There's also the tax issues of co-mingling business and personal income and expenditures. As an LLC, this should all be taken care of, and I won't have to do quarterly filings with the IRS like you do (and so much more) when you incorporate (that bring a whole 'nother set of problems - but likely if you are incorporating, you will have the resources to cover it).
Good luck with your new business!