I'm not overly concerned about price; I do like the stiff alcohol content of ice beer but the main reason I drink Labatt Ice is because it's very consistent; the taste of Labatt Ice is neither too rich, too bitter, nor too dark, but with lots of flavor in good proportion, and the aftertaste is as good as the first sip (to me). I'm wary of new beers for that reason though. Mind you this will date me, but I've preferred Labatt Ice since I was 21 (legal drinking age here) , and I'm 34 now.