Not a bad idea i say.
Well, I just thought I weigh in here. It does not look like a bad product. I really like the bread board design, it's the only type like that i've seen yet. I REALLY hate taking my IC in and out of a zip socket and putting into my breadboard every time I make 1 or 2 little changes to my program it's seriously a big waste of time. This things got this run target thing, so after you program the chip you click run target and you don’t have to even touch the chip or the wiring. That is neat.
Also, they say they are working on more devices, it looks to be a fairly new product.
My 2 cents & G’nite
K.B