I agree, based on the visible waveforms - though the data appears inverted, with "1" bits having high to low transitions.
I think you are missing the actual start of the data & seeing a block of zeros, not the real data run-in.
Photo 5 - 6 shows a nine-ones pattern then sets of five bits with even parity to the end of the display, with low to high as "1"
Data
00011
11110
00000
00000
1010?
That is: $1 F 0 0 A
The card number is stored as eight hexadecimal digits. The decimal number on the card face translates to 00A2 969D
The first two fit the card version number positions, then 0 0 A fit with the start of the card serial number...