Assuming you're talking about a piezo transducer.
It's like any other speaker, there's no true positive or negative but phase and anti-phase, in short it doesn't matter unless you're driving more than one.
For piezo discs, I normally connect the copper to the 0V rail and the foil to the output of the driver but that's only because it isn't always convenient to have the metal plate floating at a higher voltage than 0V.