Broadband Wars

Here in England the first shots have been fired in the broadband price war with a large cell-phone chain getting in on the act offering what appears to be a rather attractive offer. Though the small print does get a bit vague in certain places, phrases such as "fair use" and "massive 40 gig download limit" do raise a quizical eyebrow, particularly after PC World has just had a wrist slapped by advertising watchdogs for using a similiar description about a certain PC's hard drive capacity.

Anyhow I was curious to know what others here think,

29 english pounds per month.. 8Mbps Connection depending upon location (no details of up and downstream speeds as yet) and a 40 gig limit per month.

Thoughts welcome from everyone , anywhere.