Read :
Look for this statement amongst the examples:
"In both these circuit examples, an open-circuited line and a short-circuited line, the energy reflection is total: 100% of the incident wave reaching the line's end gets reflected back toward the source. If, however, the transmission line is terminated in some impedance other than an open or a short, the reflections will be less intense, as will be the difference between minimum and maximum values of voltage and current along the line. "
As I said; a matter of degree.