After working for Tektronix for several years, I adopted their standards of using a square pad for IC pin 1, capacitor positive and diode cathode, round pads for all the rest. When mounting resistors, I also make sure that all of them face the same direction, i.e., the tolerance band is always to the same edge of the board. Makes later reading of component values much faster and the board has a better appearance -- subtle, but still the eye does catch the difference.
Dean