They used a 3w lamp in the HP 200 version, which was barely visible in a dark room.
The Heathkit lamp was much less wattage and was not visible. It looked to be the size of a neon lamp.
That is going to be a hard one to figure out. The manual I found on line didn't give a generic part number, just Heatkits internal number. Appears to be some kind of tunstan lamp. Further goggling turned up nothing. It's used as the ALC element of the oscillator so it's resistance Vs voltage is it's critical spec and as such not subject to just trying any old low voltage lamp.
the lamp is like the older switch board lamps used in telecom as indicator. Any bulb of say 8V/60mA would serve the same purpose, I feel. Even a PTC resistor would suffice if carefully enclosed.
Below the block schematic of the link, there is a click button, that has revealed info listed below.
" Simplified diagram of the twin T lamp stabilized oscillator. No component values are given. The amplifier is represented by a triangle with the point to the right. The output is on the right and the two inputs are on the left. The output goes through a tungsten lamp to the non-inverting input. The noninverting input goes through a resistor to ground. The output goes through a capacitor to the inverting input. The output goes through one resistor, then another resistor, to the inverting input. The junction of the two resistors goes through a capacitor to ground. End verbal description."