i use the same, a GE 15 watt T8 18" fluorescent tube, "Daylight Deluxe" (they were 99 cents at a discount store)
I have mine about 4" above the board, and expose for 9-10 min
my boards are a bit too big for one light to handle, I'm watching for another to go on sale so I get good coverage without having to wait forever.
I'm using Philmore Datak positive resist boards, their instructions claim 60-90 sec for UV, 8 min for fluorescent and 10+ for incandescent ... they specificaly say not to use halogen, that a simple 100 watt soft-white incandescent bulb works best
I use a pair of Philips F15T8/BL bulbs at 6 inches for 90-150 seconds (depending on artwork). Gives me great results, even through the 1/4" plate glass of the contact frame. Here's a couple links for price comparison. Several years ago, I paid about $20US each for them, they're much cheaper now. These were the bulbs specified by the PC board manufacturer.
However you Must have a Good Resist. I'm Not sure if those Laser Printer Transfers are good enough. Never tried that resist process, nor have I used the Peel and Stick stuff.
I've [laser] printed circuits onto the waxed paper back of sticky lables, this transfers very easily to a clean copper surface with a bit of heat from an electric iron.
Then it's straight into the etching bath, clean, drill and use )