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About LED signboards

Discussion in 'Members Lounge' started by stevencarter, Apr 17, 2017.

  1. stevencarter

    stevencarter New Member

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    Hi all, I am planning to install a LED signboard for my restaurant. I have heard that it really helps in improving sales. Also, I read some tips to make the LED signs better (https://www.newstylesigns.com/blog/led-signs/eye-catching-ideas-led-signs/). I have some queries regarding this. How do I know I have a quality LED sign, and how long is this thing going to last? Can somebody help me with some tips to get the LEDs with better quality? Thank you in advance.
     
  2. riccardo

    riccardo Member

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    Post reads a little like SEO spam to me....

    Check the watt rating of the LEDs or overall system used and compare with others available at around the same price.
     
    • Agree Agree x 1
  3. Little Ghostman

    Little Ghostman Well-Known Member Most Helpful Member

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    The worse thing you can do is use a clicked link on a forum, the leds are bound to be really bad quality!!

    I would never ever suggest anyone use leds from a company like the one in the link.

    Personally I would go out and look at signs, if I saw one I liked I would go ask the person who owned where they got it from. Much better and safer than clicking on spam links in a forum...IMHO

    Also you are aware that for a small fee, you can pay people to write decent forum posts for click bait, sorry but if its a SEO attempt its a bit amateur IMO. :D
     
  4. dave

    Dave New Member

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  5. tcmtech

    tcmtech Well-Known Member Most Helpful Member

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    #1 thing that draws me to a restaurant is good food a reasonable prices. If you don't have that all the signage in the world won't keep a viable customer base in place.

    Word of mouth does way more for a business than any light from a sign ever will. ;)
     
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  6. RODALCO

    RODALCO Well-Known Member

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    100% correct.
     
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  7. JoeJester

    JoeJester Active Member

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    I do agree. When we go exploring for a good restaurant, I will just ask google maps to show the restaurants near me. We look at the reviews (WOM) and decide to take a chance. I do use that because there are a number of restaurants in the DFW area. The good ones get repeat business. I also use that when travelling.

    In the world of marketing there are many ideas out there to get your attention. Flag twirlers. blow up tubes, flags, neon signs, et all. I've asked many people about those marketing attempts based on return of their investment. Back in the day, the yellow pages in the telephone book was a way to get the word out about your services. I asked my brother in law how much business he obtained via that expense. He didn't know.

    I once decided to start tracking my marketing efforts. I moved to a different area and took out an ad for one month. Within a few days of publication, I got a call, from a publisher that made phone book covers, so I said, what the hell, it had a large county wide distribution. Within a week of those being handed out, I got a call from a publisher that created those paper place mats you see in diners. I declined that because I started to wonder, who the hell sits down at the diner looking for a product or service other than what they went into the diner for. I never even paid attention to those place mats. Well, I started to read them when I went out to breakfast to see what they were offering. I seen the typical, well drillers, funeral homes, beauty salons, etc. I didn't see anything I was interested in, but it did pose some questions in my mind. I wonder if the vendors get a return on their investment.

    I've been really inquisitive about marketing efforts. My one question is ... what was your last marketing event? Did you receive enough business to actually pay for the expenses of that event? The marketing people I've talked to could not answer the important question.

    It's about reaching the masses and not about results. Like all business expenses, the value is what the vendor perceives.
     
  8. tcmtech

    tcmtech Well-Known Member Most Helpful Member

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    I started paying attention to that stuff a for a while and the correlations I made were not good.
    Those who advertised the most and widest were also locally known for having the least amount of repeat business for very good reasons which basically proved that all the signage and and advertizing in the world doesn't do crap compared to word of mouth.

    And it was coincidentally the HVAC companies, electrical contractors and oddly enough well drillers I have seen on such things who were well known crooks who did terrible work and thusly rarely got repeat work from anyone I ever met who had used them.

    Now if it was a small town dinner who only had local small businesses in their listings I suspect they were likely okay but when I see contractors who are local to my area on such listings 100+ or even a state or more away and I know from first hand accounts they are crooked it pretty much tells me that every other company on those olisting who is from some far off place is also in the same category.
     
  9. JoeJester

    JoeJester Active Member

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    It was a small town (Owosso, MI) in a couple of the diners there. The only thing that phone call accomplished was to pique my interest in reading those damn place mats to see the diversity of business' advertising with them.
     
  10. picbits

    picbits Well-Known Member

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    Agree - so spammy .......
     
  11. Little Ghostman

    Little Ghostman Well-Known Member Most Helpful Member

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    Maybe they specialise in spam sandwiches?? :D
     
  12. JimB

    JimB Super Moderator Most Helpful Member

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    As nobody else has raised this:

    I guess that I must do it.

    JimB
     
  13. tcmtech

    tcmtech Well-Known Member Most Helpful Member

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    Hey now! I rather like a good spam sandwich now and then. :woot:
     

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