I think you're on the right track there.let the turbine turn the motor while the resistance in the potentiometer is high then to slow down the motor, lower the resistance. Would this work or is it bad to do this?
You said you can stop the turbine easily with a finger. Suppose you need a force of 1 lb at a radius of 6" to do this. That means the turbine torque is 1 x 6 / 12 = 0.5 ft.lb, so the turbine energy output is 0.5 x 2 x pi x 25rpm / 60 = 1.3 ft.lb/sec = 1.8 Watts. Hence if the stopping force were 5 lb then the energy would be 5 x 1.8 = 9 Watts.
The motor you linked to is rated at ~ 200 Watts peak. Let's allow a hefty safety margin and say 50 Watts. That's far more than the 9 Watts output from the turbine, so if you apply a variable current to it and use it as a motor (not generator) to attempt to drive the turbine backwards through 1:5 gearing you should get the braking effect you want. The motor will be operating under stall conditions because it's trying to drive one way but the turbine is forcing it the opposite way.
Edit: At 50 Watts using a 10V supply the motor the motor needs 5 Amps. So a potentiometer (unless a high current expensive one) won't cope. A PWM-controlled FET would be better.

