Hi,
with a TVS you're on the right track.
However I don't see different voltage ratings on the Vishay datasheet.
Try to get a datasheet of the 1,5KExx datasheets.
1,5KExx (check out NXP semiconductors) are available for a wide range of fixed breakdown voltages and they are also available as unipolar and bipolar devices.
I've been using bipolar TVSs with a small inductor (47μH) followed by a 10μF electrolytic cap at the input of the voltage regulator to be used in MCUs or CMOS devices for automotive applications with no failures.
Boncuk



You are powering your circuit from the load? What powers the 5V and 12V regulators?